Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste
Gillette Gets WOKE and Goes BROKE! - YouTube
Gillette says it's satisfied with sales after controversial ad | CNN Business
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Gillette responds to the controversy around its woke new ad
Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads
What that Gillette ad says about the trend in woke advertising | Business | phillytrib.com
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette is woke now? When brands try to keep up with the times
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
Gillette is woke now? When brands try to keep up with the times
Woke ads: is there such a thing as bad publicity? | The Lighthouse
The best an ad can be: no regrets for Gillette after controversial campaign
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette comes out with another woke AF ad - Preen.ph
What CEOs Can Learn from Gillette's Advert - Real Leaders
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Gillette - Gillette updated their profile picture.
Get Woke, Go Broke? A case study on the use of social issues in advertising An Honors Thesis (HONR 499) by Emily Gralak Thesi
The cost of Gillette's wokeness revealed: a non-cash writedown of $12 billion
